Author: svbureau

This year has started out as a global rollercoaster ride and now that Sand Valley’s season has started, our CEO wanted to share some of his thoughts on when the Scandinavian golfers can come back, how does it look before that happens and how has it been in Sand Valley for the last few months:

How was it for you and your Team when all this started?

It started off as a slow brewing shock and a quick realization that this is not going to be an ordinary season. Thousands of foreigners had already booked their holidays by late February and now the world was coming to a stop. I had to make quick assessments on the situation and then I and my managers went to work, initially from our own homes. Those in our Team who couldn’t work for now simply stayed home and waited. The important thing to note is that all these months we in Sand Valley have stayed as a Team and every week more and more of our Team members are coming back to work – large amounts of Polish families are now starting to visit us and we need our Team to take care of them!

How did it happen, that Poland’s #1 touristic destination that is normally full of Scandinavian golfers is now seeing a fast increase in the number of Polish visitors?

I figured early on in March that there is a big chance that our customers will for now be people who are living in Poland. The only thing we had to figure out was, how do we tell them that we are here? For years it had taken most of our resources to make sure we did our best in catering to the Scandinavian golfer’s needs – after all, over 80% of our turnover was from them. I had a look at our Polish webpage and decided it needed to be rebuilt from the ground up. My conclusion was that our products and information were not up to date and the page also didn’t say what I wanted to tell to the Polish people. I went to work with my Team to rebuild that page, created a new organization structure so that everyone would know what they are to do, launched a marketing plan that wouldn’t require a lot of money and made sure we are able to communicate for the Polish people the following things:

A: Golf is a safe outside sport for the whole family
B: Our Villas are a safe place to stay with your family
C: We have a selection of easy and attractive products for both golfers and non-golfers
D: Our Team is ready and eager to help you and your family to relax during these stressful times

If I look at all this now, I can say we have succeeded – few weeks from today, our new Polish friends have rented all of our Villas – Sand Valley has again a weekend that is FULLY BOOKED! ❤

When it comes to the small amount of Polish golfers who have been travelling the world actively for years I would say like this. They have now finally travelled to us and realized that there is a TOP100 Golf Resort in Poland where our Team will make you feel like you’re abroad. They have realized that you don’t always have to travel to the far ends of the world in order to get a unique golf holiday experience. I believe they will keep coming back to us for years to come.

When do you think Scandinavians can / will return to Sand Valley?

It starts to look that it will happen around August – in stages of course. Many flight connections to Poland are already started in July, but unfortunately, we have also received information that some connections will not come back before March 2021. Many of our clients currently have holidays booked for August – September and our sales Team is in contact with them to react to the ever-changing situation. This has not been easy for anyone to say the least. For me, the most amazing feeling is that many of our old friends are already booking their flights and we will be seeing them soon! We are also starting to get some requests from new clients for 2020 which is amazing! I will be happy if we start to see people from abroad from mid-August onwards – that will be the perfect mix with the new friends we have found from Poland!

Has something changed or will something change as a result of this crisis?

I think everyone who is in our industry and operating a business that relies on foreign flight connections can say that everything has changed due to this crisis. It has been a steep learning curve for me and my Team, but I feel we have come out from the other end stronger than before. That being said, everyone knows this is not over yet. We have been tested and we have learned that if we stick together, we can overcome anything. Outside of our Team, we have also learned that we have a lot of friends both in Poland and abroad and that feels good – as they say, in crisis, you will truly know who your friends are. I decided from very early on in March that whatever we will do as Sand Valley for the Polish market now, can not be done in a “products for the crisis way only”, but those products will have to be available also after the crisis. By doing so, our business will have in the future one more leg to stand on – if things get difficult.

That being said, Sand Valley is a colourful place that needs the complexity of many different nationalities. We can’t wait for all the Scandinavians to come back – VISIT US AGAIN and join the atmosphere, we can’t wait! ❤ 😀

Antti Pohjonen CEO

What happens in a situation like this when you are running a business like I am? This might be long..

During the first week, you lose 50% of your annual business you scale down your costs and start making predictions on when it will all be over. You come up with a plan on how to stay afloat and then again how to start with full power as soon as you can. You talk with your Team and wait to see if the government will be there for you and for them. Then you see that you are alone when it comes to the government, but not alone when it comes to your Team.

Firstly you naturally run out of money, but to your surprise you don’t run out of hope – at all. Most importantly you realize that you are surrounded by amazing group of people. They are your workers, playing members, your family, your friends and customers that have become your friends. It’s a bit soft to say for me, but I like that part.

Facts are facts though. There is nothing you can sell, nothing you can produce and nothing you can ask most of your workers to do. You need to innovate, stay on top of things and come up with ways how to “Finance The Corona.” Then I realized it. If I can’t sell “today”, just maybe I could sell “tomorrow”. Just maybe some of those people would be ready to bet on us and buy the experience we are selling for the last 10 years with a twist of course – by buying it now.

We will be launching these products shortly and if you are one of those people who believe in Sand Valley and our Team, keep your eyes open – there are some deals coming your way!

Antti Pohjonen, CEO Sand Valley Golf Resort

Dear Golfers,

we will now take an early spring break from playing golf before we all come back and re-start the 2020 season.

Following on from the announcement made by the Polish Ministry of Health in relation to the #coronavirus epidemic, a temporary ban on all sporting activities is now in place in Poland. As a result, also Sand Valley will be now closed for a while.

Naturally, we will keep maintaining the course so that everything is in perfect shape when we open again.

We will update all of you as soon there is new information!

Dear Friends,

Like everyone else in the world, also our Team is struggling with the crippling effects of the #coronavirus. I think all of us are only slowly starting to understand how this historic crisis is not only affecting our health, but also our way of life. In Sand Valley there is almost 40 people in the Team and as of last week, all of our business activities have been suspended and the borders to Poland are closed – for now. Situation is less than optimum for golf tourism.

We all know that right now the most important thing is to #stayhome and #stayhealthy. And then later, the normal way of life will start to make its comeback. Our only comeback here in Sand Valley is that you fantastic people will still come and visit us. Our Team’s wish is a simple one ❤️ If you have booked an early spring trip, consider moving your trip to the end of the year instead of canceling it. Paul & Marek will help you like always!

This would mean a lot to us and it would give us hope that together we really can survive anything. Hope to see you soon and in the meantime – stay healthy and take care of yourself and your loved ones.

Antti Pohjonen CEO

We are happy to inform that this week our golf course is officially opened for the 2020 season. Our Team has been working hard on the course since the first week of February and things are looking good. Winter was mild and this means very early growth and perfect condition of the course – from the very beginning. Last season was good, but this year we are aiming higher!

2020 started off with amazing news #GolfDigest rated Sand Valley AGAIN as The Best golf course in Poland

Sand Valley being Nr 1 is not an accident and it’s also not the first time it has happened. Pretty much every impartial company that has rated European courses has had us as TOP100 in Europe and No.1 in Poland for years. All that is thanks to our architects, my brother – Kai Hulkkonen – and amazing greenkeeping staff! See you all during 2020 season!

Antti Pohjonen, SV CEO

For our course, these ratings are very important, as Poland is still an emerging market that most golfers don’t even know about. At the moment interest towards Sand Valley is growing fast, which can be seen in the number of new visitors Sand Valley is getting. Now we simply concentrate on showing our clients what else our world-class Golf Resort has to offer.

If you are searching for amazing golf destination, Sand Valley for sure is the right place. Check our 2020 Stay and Play packages here.

Like every year Sand Valley’s Team is @GoExpo in Helsinki.

Come and visit us this weekend (28.02-01.03).

Our Three Musketeers: Antti Pohjonen, Marcin Połeć and Marek Małuch are waiting for you ➡️ stand 6R71.

It’s not only opportunity to say “hi” but also to win Stay&Play package.

And believe us, we know how to create unforgettable memories of golf holidays. Tervetuloa! ??

2019 is coming to an end with #10yearsofsandvalley celebrations and many amazing memories behind us. What a year ? it was thanks to all of you and our very own Sand Valley TEAM. Over 14 000 rounds were played by thousands of tourists and another 6000 by our members and polish friends – new records for golf in Poland!

People got to enjoy our amazingly prepared TOP100 course in its finest form ever. Sauna-Pool-Sauna games at the Private Villas seemed to never stop once the season started  

Our kitchen made over 5000 burgers ? and Triple Shack made sure no one got dehydrated during the round ?

Continental Europe’s Top 100 Courses 2020 by National Club Golfer

The most authoritative list by the most widely travelled panel ranked Sand Valley at 69 place!

Panellist view: Firm, fast-running heathland-like golf and very funky greens – a terrific experience. We love the width that Tilander created and the options they offer. Greens verging on a little too funky but deserves this good slot nonetheless. We loved the variety of the start, even if those eccentric greens are startlingly evident on the first short hole.

Some fine two-shotters characterise the front nine and the 8th plays as a double dog-leg par 5.
It begins between the 10th and 11th holes and if you can drive it on the fairway and close to the sand valley, you can go for the green with your second. On the large green, the pin position is of great importance.

After the downhill par 3 that begins the back nine you then continue along the tree-lined journey with a long par 4 which has a bunker in the middle of the fairway that must be avoided if you have a chance of going for the green in two.
It ends with two holes in opposite directions. First comes a long uphill par 3, a gorgeous hole with old birches on the left, providing a unique atmosphere, then a mid-length two-shotter that offers the chance of a nice finish.

If you want to read more click here

Norwegian Airlines flies 2020 to Gdansk & Sand Valley

Norwegian airlines have announced the launch of four new routes from Gdansk in the summer season – we will fly to Sweden, Norway and Denmark.

“This comes as a piece of very welcome news to us – new flights mean new possibilities to reach us and I am sure that many of our old friends will find it easier to come and visit us again. Our whole Team welcomes everyone to take one of those 2020 flights and start the experience. “Antti Pohjonen, CEO Sand Valley GR.

The connection from Gdańsk to Trondheim will be launched on April 3, 2020 and will be operated twice a week, on Fridays and Sundays, according to the schedule:

Gdańsk – Trondheim 10:20 – 12:20 (—-5–)
Gdańsk – Trondheim 11:20 – 13:20 (——7)
Trondheim – Gdansk 7:45 – 9:40 (—-5–)
Trondheim – Gdansk 8:45 – 10:40 (——7)

Flights from Gdansk to Goteborg will start on April 3, 2020 and will take place twice a week, on Fridays and Sundays, according to the schedule:

Gdańsk – Goteborg 16:05 – 17:20 (—-5–)
Gdańsk – Goteborg 21:50 – 23:05 (——7)
Goteborg – Gdansk 14:15 – 15:25 (—-5–)
Goteborg – Gdansk 20:00 – 21:10 (——7)

Flights from Gdansk to Stockholm Arlanda will be launched on April 2, 2020 and will be operated four times a week, on Mondays, Thursdays, Fridays and Sundays, according to the schedule:

Gdansk – Stockholm Arlanda 10:40 – 12:10 (1——)
Gdansk – Stockholm Arlanda 19:50 – 21:20 (-4—)
Gdansk – Stockholm Arlanda 10:50 – 12:20 (—-5–)
Gdansk – Stockholm Arlanda 10:45 – 12:15 (——7)
Stockholm Arlanda – Gdańsk 8:40 – 10:00 (1——)
Stockholm Arlanda – Gdańsk 17:50 – 19:10 (-4—)
Stockholm Arlanda – Gdańsk 8:50 – 10:10 (—-5–)
Stockholm Arlanda – Gdańsk 8:45 – 10:05 (——7)

The connection from Gdańsk to Copenhagen will start on April 16, 2020, flights to Denmark will take place twice a week, on Thursdays and Sundays, according to the timetable:

Gdansk – Copenhagen 14:25 – 15:30 (—4—)
Gdansk – Copenhagen 17:35 – 18:40 (——7)
Copenhagen – Gdansk 12:40 – 13:45 (—4—)
Copenhagen – Gdansk 15:50 – 16:55 (——7)

The seasonal connection between Gdansk and Helsinki will also return at the end of March – flights to Finland will be operated twice a week, on Thursdays and Sundays. Tickets on all routes are now available for sale.

This is  why you fly ⤵️

Sand Valley Golf Resort has been named the 78th best golf course in Europe by the influential Golf World magazine panel the most established & trusted authority on golf course rankings.

The accolade comes in the highly competitive field of almost 5000 golf courses from around Europe and cements Sand Valley’s place as Poland’s flagship course & Golf Resort.

“This is a great honour for Sand Valley and all those who have worked tirelessly over the last 10 years to make it such a special place. The credit of course goes to Lassi-Pekka Tilander, Tony Ristola and Kai Hulkkonen for their vision as the architects of this creation. Also, this is a very proud day for Polish golf and for us to be in the privelaged position of holding the Polish flag high up in the air. For me, every award Sand Valley has ever recieved has always been a kind of a stamp of approval that lowers the risk for foreigners to come and have a look at what Poland and Gdansk region has to offer – as there are more and more people coming it is also a testament of the amazing work our whole team is doing” said Antti Pohjonen CEO of Sand Valley.